LUMA AI
CANNES 2026
EXECUTIVE PRODUCER · CANNES, FRANCE · 2026
I executive produced Luma AI’s entire Cannes Lions footprint, bringing its technology, creative community, and business ambitions to life through a week of programming, hospitality, partnerships, and experiences across the festival. My remit spanned the full production: overseeing Luma House, coordinating executive appearances and partner integrations, and leading a 20-person team of executives, producers, sales, content capture, and guest speakers on the ground.
At the center was Luma House, a dedicated villa that served as Luma’s home base for the week. Designed as a place for creative exchange and connection, the house brought together filmmakers, founders, CMOs, agency leaders, and creative technologists for talks, screenings, cocktails, and intimate gatherings. An accompanying online hub connected guests to Luma’s talks and programming across Cannes.
The house’s programming explored how AI is changing creative work and modern marketing. Highlights included The Rise of the New Creative Technologist, featuring conversations with Adobe and Superside; the Luma Creative Party with AWS, celebrating filmmakers and Dream Brief finalists; and Becoming the AI-Native CMO, featuring perspectives from Bain & Company, OpenAI, ElevenLabs, and other leaders building at the intersection of technology and marketing.
Beyond the formal programming, I oversaw a hospitality program encompassing three exclusive dinners, gifting, and Tennis on the Riviera—an invitation-only morning tennis experience connecting founders, CMOs, and brand leaders. An experiential activation supporting the Luma Dream Brief brought the creative initiative into the festival’s physical landscape.
Luma’s presence extended well beyond the house. I coordinated executive participation across 13+ external stages and venues, including ADWEEK House, Visionairies, LBB Beach, and a private yacht fireside chat. I also managed partnerships, sponsorships, and integrations with OpenAI, ElevenLabs, AWS, and Bain & Company, alongside Luma’s title sponsorship of PMG’s AI & Tech Sandbox.
Across every touchpoint, I connected programming, partner relationships, guest experience, production logistics, and content capture into one cohesive Cannes presence—creating opportunities for people to encounter Luma’s technology, meet its team, and experience the work being made with it.
Cannes Recap
Social Content
PASS THE PHONE · FDC
SIMONAS · FDC
PRINCE · FDC
CAROLA · FDC
THE LUMA DREAM BRIEF
The Luma Dream Brief invited creatives to bring their best unmade ideas to life with AI—a global competition offering up to $1 million for work that won a Gold Lion at Cannes.
As part of Luma’s Cannes presence, I oversaw an experiential activation supporting the initiative, bringing the campaign into the festival through a physical experience alongside screenings and creative programming at Luma House. Explore the Luma Dream Brief.
THE LUMA DREAM BRIEF — JESUS