When Luma AI was ready to unveil their rebrand and newest suite of products to the world, they needed more than a product launch. They needed a moment that matched the scale of what they had built.

They brought me in to executive produce the event in San Francisco. On a fast timeline, I designed and delivered a full half-day experience for employees, key partners, investors, and business leaders. Custom-built demo stations gave every guest hands-on access to the product. Presentation structure and speaker setup were built to carry the weight of the announcement. Food and beverage, flow, and environment were designed to hold the room and deepen the impact.

Every detail was in service of one thing: introducing one of the most innovative AI companies in the creative space to the people who needed to believe in it. The execution was flawless.